Desi Telly Tv Star Plus -2021- File

Capitalizing on the viral meme pop-culture wave of late 2020, the second season maintained a steady top-5 TRP position throughout 2021.

The most significant shift in 2021 was the forced integration with . Due to pandemic lingering restrictions, "television" became "television viewed on phones."

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#DesiTelly #StarPlus #StarPlus2021 #IndianTelevision #TellyWorld #Nostalgia #TVSerials #Anupamaa #YRKKH #Entertainment Desi Telly Tv Star Plus -2021-

(The Zombie Show)

Anupamaa was undoubtedly the show of the year. Starring in the titular role and Sudhanshu Pandey as Vanraj, the show broke viewership records throughout 2021, according to BizAsiaLive. It set a new benchmark for TV ratings, often crossing a 4.0 TRP mark.

The between Star Plus and its rival channels that year. Capitalizing on the viral meme pop-culture wave of

Launched in mid-2020, Anupamaa reached its creative and ratings peak in 2021. Starring Rupali Ganguly and Sudhanshu Pandey, the show dismantled the traditional Gujarati housewife stereotype. Anupamaa’s journey of self-respect after discovering her husband's infidelity resonated with millions of women across the globe. The show single-handedly revitalized the 10:00 PM prime-time slot. Ghum Hai Kisikey Pyaar Meiin: The Ultimate Love Triangle

By 2021, Star Plus faced increasing competition from streaming platforms. In response, they began experimenting with more finite series and "web-like" storytelling to retain younger audiences.

If 2021 laid the groundwork, 2022 saw Star Plus experimenting with genres that Indian television rarely touched. The between Star Plus and its rival channels that year

By analyzing 10+ shows airing that year, the formula was crystal clear:

: Starring Sumbul Touqeer Khan and Gashmeer Mahajani, this show explored the forced marriage between a rural village girl and an urban journalist. Its unique rural-urban dynamic and high-octane drama captured a massive audience base.

In 2021, Star Plus maintained its position as a dominant force in Indian Hindi General Entertainment, driven by a "women-centric" strategy and a lineup of high-performing family dramas that focused on relatable emotional situations. After the significant disruptions of 2020 due to the COVID-19 pandemic, the channel successfully rebuilt its viewership in 2021 with a mix of established hits and fresh launches like Mehndi Hai Rachne Waali and Aapki Nazron Ne Samjha .

As one of the longest-running shows in Indian TV history, 2021 marked a massive milestone for YRKKH . The exit of Mohsin Khan (Kartik) and Shivangi Joshi (Naira/Sirat) paved the way for the third generation. The introduction of Harshad Chopda (Abhimanyu) and Pranali Rathod (Akshara) breathed new life into the franchise, instantly capturing the hearts of younger viewers. 3. Top Star Plus Icons of 2021