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Throughout 2023, Chloe Mae mastered the balance between high-production "glam" and the "unfiltered" aesthetic that modern audiences crave. While her Instagram remained a curated portfolio of fashion and lifestyle photography, her TikTok and YouTube presence focused on transparency. By sharing "Get Ready With Me" (GRWM) videos and personal vlogs, she humanized her brand. This dual-layered approach allowed her to maintain the aspirational quality of a model while fostering the relatability of a "best friend" influencer. Professional Milestones and Modeling

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This year, Chloee transitioned from one-off sponsorships to long-term brand ambassadorships. Her niche—a mix of Gen Z lifestyle and fashion—made her an attractive partner for beauty brands and apparel retailers looking to tap into a younger, engaged demographic. Expanding the Brand

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