Shows like Ruturagalu and Anveshita prioritized natural, grounded looks. Actresses wore simple cotton sarees, minimal makeup, and traditional glass bangles, reflecting the everyday Telugu household of that time.
Characters in Karthika Deepam or Raja Rani nail the smart-casual look—tailored blazers, pastel kurtis, and delicate oxidized jewelry.
An ETV fashion gallery is incomplete without the jewelry and makeup choices that tie the entire look together. Jewelry Styling An ETV fashion gallery is incomplete without the
The fashion displayed on ETV has a massive economic impact on local textile markets across Andhra Pradesh and Telangana. When a character wears a unique saree or blouse design, it quickly becomes a trending search term.
The serials have also contributed to the growth of the fashion industry in Andhra Pradesh and Telangana. The demand for traditional and modern clothing, accessories, and beauty products has increased, thanks to the influence of Telugu ETV serials. The serials have also contributed to the growth
The costume design for period dramas on ETV, like , demonstrates the channel's commitment to authenticity. Costume designer Josyula Gayathri Devi meticulously recreated the 1940s look, from the loose pants and shirts worn with swag by the male lead to the cotton and khadi sarees paired with collared shirts for the heroine. Her work highlights the unique challenges and rewards of transporting the audience to a bygone era through authentic textiles, cuts, and accessory choices.
Achieving the polished look seen on television requires balancing statement elements without cluttering your overall outfit. These often come with subtle
🎭 🥻 Sarees, jewels, kurtis, and style goals from Mutyala Muggu to Karthika Deepam . Save this for your next festive look inspiration! ✨ #TeluguSerialFashion #ETVStyleGallery
Popular daily dramas have adopted lightweight cotton and linen sarees for home scenes, reflecting a "comfort-first" lifestyle. These often come with subtle, elegant block prints or simple, thin borders.